Hi guys,
Today I will be talking about different factors which affected cinema attendance figures on the film This is England.
This is England was given a budget of 2.2 million pounds and was directed by Shane Meadows. The sponsors of this film was Warp Films and the Uk Film Council.
The distributor of this film was Opimum Releasing who were American. This film was the first movie to be digitally through the D-Platform. One of the major factors that affected this films cinema attendance figures was the Age Certificate. The BBFC gave the film an 18 due to 'realistic violence and racist language'. This meant that the target audience who it was aimed at were unable to see it. This is England was a huge success and took in 207,676 pounds across its opening weekend in 2007. It was shown on 62 screens. One of the things that help This is England to achieve this was the media that it recieved. 'This is the the best of British ... UNMISSABLE' Screen-rush and Meadows has created a film to be reckoned with' Radio times. This encouraged people to go and see it has it had a positive impact on the people who reviewed it and in turn this lead to them recommending it to other people. This is England was released at a good time (27th of April 2007) as this meant it didn't have to compete with the summer releases which included Spider Man Three. If they had decided to release it at the same time as Spider Man Three they might not have been as successful as more cinema would have wanted to show the bigger films as this increases their chances of selling more tickets. As a result, This is England wouldn't have had as much media coverage and therefore wouldn't have been as well known.
Blog soon
Michael
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