George Lucas award for cultural contribution to the US

Hi guys,

Here is a article which I recently read. In the past I have really enjoyed the Star War movies and can't wait to see what happens next ! 

Here is a link to a article about the director George Lucas. The article talks about an award that Lucas is picking up for his cultural contribution to the US.

http://www.bbc.co.uk/news/entertainment-arts-23177690

Blog soon

Michael 

Amplifying the Dream

Review on Ronin directed by John Frankenheimer's

Hi guys, 

It's been a while since I last wrote a blog post but since it is the summer holidays look out for some exciting new film reviews! Today blog is looking at the latest film that I watched which was 'Ronin' which is directed by John Frankenheimer and features movie stars such as Robert DeNiro,Sean Bean and Jonathan Pryce who has starred in films such as Pirates of the Caribbean: Dead Man's Chest.

This exciting film features five agents who are known as 'Ronin' who's task it is to steal a top secret briefcase. However, they are not the only people after this top secret briefcase! This turns the film into a action packed and exciting film which features heart pursuing car chases which leaves you on the edge of your seat! Tie in lies, betrayals, guns,violence and greed and you have a tough relentless thriller which leaves you with the questions who can I trust? and who's side are the people in the film on? (I got a bit confused!)

If you like nothing more than a car chase then this film is for you. In addition, if you like exciting films with action from start to finish then this film is for you!


If you want to watch a little preview of the film here is a youtube trailer of the film:

http://www.youtube.com/watch?v=-TqaVEIUw4U

Thanks for reading

Blog soon 

Michael 

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Review on Pain and Gain

Hi guys,

Today I will be reviewing the film pain and gain which I watched recently. I will be reviewing some of the things which I liked! The movie was unreal, it was everything i expected and more! the only downside was the length of the film, it was dragging on towards the end but overall a great performance by Mark Wahlberg. If you like working out and staying, explosions and woman this is defiantly the movie for you !!!! The sweet thing about this movie is that it was based off a true story, at the end of the movie it shows the real faces of the men who committed the crime they did in the movie!!


Thanks for reading

Michael 

Horizontal and Vertical Integration

Hi Guys, 

Today I will be looking at Horizontal and Vertical Integration as well as a few key media terms that I have found out about

KEY WORDS

Parent Company = A large company that can absorb other  small companies to expand its empire and ultimately increase profit 


Subsidiary Company = A small company which is owned by another large company


Conglomerate = A group of companies owned by one large company which may have a diverse variety of media interests

Vertical Integration= A conglomerate owning more than one step in the supply process or value chain


Horizontal Integration = A number of companies in the same stage of the production process owned by one conglomerate


Vertical Integration

An example of Vertical Integration would be a situation when two firms in the same industry but at different stages of production come together to help create the film. For example Production Company, Marketing Company, Distribution Company and then Exhibition Company all play apart in making a film and need each other skills to make the film be successful 


Horizontal Integration

When a parent company owns lots of companies at different stages of production. Horizontal Integration is where parent companies own smaller companies at the same stage of production. 


Wow now I know the difference between the two do you?

Michael 

How has Warner Bros converged in order to increase revenue?

How has Warner Bros converged in order to increase revenue?

One of the things that Warner Bros did in 1989 was to improve its strategy of growing a market for its films by building state of the the-art multiplex theatres in undeserved territories. In addition, Warner Communications bought entertainment company Lorimar Telepictures which increased Warner Bros profile. When they bought Studio umbrella this lead to Warner Bros becoming one of the leading companies in both feature films and TV. The 1990s was a key decade for the Studio, starting in 1990 when Warner Communications, Inc and Time Inc who joined together to form Time Warner, which at the time was one of the world's largest communications and entertainment companies in the world. In 1995 W.B became a dominant force in the production. In 1996 Warner Bros took over the management of the Turner library which lead to it  becoming an early adopter of the Internet as well as a promotional tool which resulted in the launch of the DVD format. Warner Bros includes companies such as Television Group, Warner Bros, Home Entertainment Group and  WBTVG which have all helped Warner Brothers increase revenue and profit. 

Blog soon

Michael 

What is Media Cross Convergence?

Hi guys, 

Media convergence is seen as a form of cross-media cooperation, which usually involves the Internet, Radio, TV Broadcast and Audio Recordings.  An example of media convergence is the cell phone. Mobile phones were originally created to make and receive calls whilst travelling. After convergence, a mobile phone can now be used in different ways including as a music player, as well as accessing Internet applications. The mobile phone has been adapted and developed in to a device that could cross over and perform other tasks normally performed by a computer. Therefore, it has become a device which can be used in lots of different ways e.g for work or Business. Another example of Media Cross Convergence would be if you miss a TV program you can go on line and see it on iplayer. This allows more people to stay update with their favourite programs. Finally, the number of people reading Newspapers has gone down as Media becomes more developed and gravities towards the Internet. To keep up with this lots of Newspapers companies have on line newspapers so that they keep the amount of people reading them up as people tend to want to read them on the Internet as they are free instead of buying a paper copy.

Check back for more exciting blogs !

Michael