Horizontal and Vertical Integration

Hi Guys, 

Today I will be looking at Horizontal and Vertical Integration as well as a few key media terms that I have found out about

KEY WORDS

Parent Company = A large company that can absorb other  small companies to expand its empire and ultimately increase profit 


Subsidiary Company = A small company which is owned by another large company


Conglomerate = A group of companies owned by one large company which may have a diverse variety of media interests

Vertical Integration= A conglomerate owning more than one step in the supply process or value chain


Horizontal Integration = A number of companies in the same stage of the production process owned by one conglomerate


Vertical Integration

An example of Vertical Integration would be a situation when two firms in the same industry but at different stages of production come together to help create the film. For example Production Company, Marketing Company, Distribution Company and then Exhibition Company all play apart in making a film and need each other skills to make the film be successful 


Horizontal Integration

When a parent company owns lots of companies at different stages of production. Horizontal Integration is where parent companies own smaller companies at the same stage of production. 


Wow now I know the difference between the two do you?

Michael 

How has Warner Bros converged in order to increase revenue?

How has Warner Bros converged in order to increase revenue?

One of the things that Warner Bros did in 1989 was to improve its strategy of growing a market for its films by building state of the the-art multiplex theatres in undeserved territories. In addition, Warner Communications bought entertainment company Lorimar Telepictures which increased Warner Bros profile. When they bought Studio umbrella this lead to Warner Bros becoming one of the leading companies in both feature films and TV. The 1990s was a key decade for the Studio, starting in 1990 when Warner Communications, Inc and Time Inc who joined together to form Time Warner, which at the time was one of the world's largest communications and entertainment companies in the world. In 1995 W.B became a dominant force in the production. In 1996 Warner Bros took over the management of the Turner library which lead to it  becoming an early adopter of the Internet as well as a promotional tool which resulted in the launch of the DVD format. Warner Bros includes companies such as Television Group, Warner Bros, Home Entertainment Group and  WBTVG which have all helped Warner Brothers increase revenue and profit. 

Blog soon

Michael 

What is Media Cross Convergence?

Hi guys, 

Media convergence is seen as a form of cross-media cooperation, which usually involves the Internet, Radio, TV Broadcast and Audio Recordings.  An example of media convergence is the cell phone. Mobile phones were originally created to make and receive calls whilst travelling. After convergence, a mobile phone can now be used in different ways including as a music player, as well as accessing Internet applications. The mobile phone has been adapted and developed in to a device that could cross over and perform other tasks normally performed by a computer. Therefore, it has become a device which can be used in lots of different ways e.g for work or Business. Another example of Media Cross Convergence would be if you miss a TV program you can go on line and see it on iplayer. This allows more people to stay update with their favourite programs. Finally, the number of people reading Newspapers has gone down as Media becomes more developed and gravities towards the Internet. To keep up with this lots of Newspapers companies have on line newspapers so that they keep the amount of people reading them up as people tend to want to read them on the Internet as they are free instead of buying a paper copy.

Check back for more exciting blogs !

Michael 

This is England

Hi guys,

Today I will be talking about different factors which affected cinema attendance figures on the film This is England.

This is England was given a budget of 2.2 million pounds and was directed by Shane Meadows. The sponsors of this film was Warp Films and the Uk Film Council.

The distributor of this film was Opimum Releasing who were American. This film was the first movie to be digitally through the D-Platform. One of the major factors that affected this films cinema attendance figures was the Age Certificate. The BBFC gave the film an 18 due to 'realistic violence and racist language'. This meant that the target audience who it was aimed at were unable to see it. This is England was a huge success and took in 207,676 pounds across its opening weekend in 2007. It was shown on 62 screens. One of the things that help This is England to achieve this was the media that it recieved. 'This is the the best of British ... UNMISSABLE' Screen-rush and Meadows has created a film to be reckoned with' Radio times. This encouraged people to go and see it has it had a positive impact on the people who reviewed it and in turn this lead to them recommending it to other people. This is England was released at a good time (27th of April 2007) as this meant it didn't have to compete with the summer releases which included Spider Man Three. If they had decided to release it at the same time as Spider Man Three they might not have been as successful as more cinema would have wanted to show the bigger films as this increases their chances of selling more tickets. As a result, This is England wouldn't have had as much media coverage and therefore wouldn't have been as well known.

Blog soon

Michael